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B2B Cold Calls simply do not work. You are essentially reducing your addressable market to 5% of the total addressable market. A smart approach is multi-modal, marketing/messaging driven, has a strong feedback loop, and is transparent.
3-Week Moving Average, a span that is 'just right'.
A SMART pipeline differs from just another pipeline in many ways. Smart pipelines are scalable, repeatable, and knowledge built by generating the pipeline is easily transferable to marketing and sales teams.